HONOR - Advertorial Campaign

Location work offers exciting challenges: The weather and the changing scenery keep things interesting but also very rewarding with that sense of overcoming the oppositions of the day. The brief for this project was to put the latest wearable release from HONOR through the paces on location in the oudoors and in an urban environment.

Location 1: The Brecon Beacons, Wales.

Known for playing host to a variety of outdoor activities and epic landscapes, The Brecon Beacons was out first choice to showcase the latest offer in the HONOR smart watch line. We covered lots of ground as we scaled terrain and ventured into freezing cold mountain lakes to put the watch through its paces.

Location 2: Alexandra and Ainsworth Estate, London.

Designed by celebrated architect Neave Brown the brutalist walkways of the Alexandra and Ainsworth Estate in the borough of Camden offered the perfect test grounds for the urban exercise phase of the project. The athletes trialed the watch whist navigating the stairways, catwalks and thoroughfares of the brutalist mini city.

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Creating Authenticity

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The importance of personal work